Hi! We're Hey Tiger. A premium, handmade, Australian chocolate brand and social enterprise, on a mission to make change in the cocoa industry and partner with the Hunger Project to positively impact cocoa farming communities in Ghana, one choc block at a time.
When we created Hey Tiger we didn't want you to buy it because you felt like it was the right thing to do... we wanted you to buy it because it's amazing! Our mission was to make an amazing brand that just so happens to be a social enterprise under the hood. But if you're here you're probably interested in our impact work, so pull up a chair and we'll tell you all about why we do what we do.
We believe no one should suffer for us to enjoy chocolate. Simple right? Not really. The cocoa industry is broken and we are stepping forward to do our bit to try to bring change. Currently there are 2.2 million children in child labour on cocoa farms in West Africa and the average cocoa farmer earns 0.73c per day, far below the poverty line. This has to change. We believe everyone in the chocolate industry deserves to prosper, and that is our mission. Everything we do comes from that mission.
How do we make sure our cocoa is sourced ethically
We source our chocolate from suppliers across the world. However, we have strict rules in place to ensure we only work with those who fulfil the following criteria:
1. They must trade directly with farmers to help secure livelihoods for farmers; with a specific focus on ensuring child labor is not part of the supply chain.
2. They must purchase cacao above the average market price. "Flavour grade cacao" costs 2-4 times more than the general commodity market price so most suppliers fall well within this range.
3. They have established CSR practices that are directed toward the livelihoods of cocoa-producing communities and the environmental protection of those regions. They make some financial contribution to community development - this is usually around education, sanitation or community facilities. Different suppliers have distinct programs in place, so we individually review each supplier.
Our partnership with The Hunger Project
Cocoa sourcing is notoriously opaque so we take the extra step of enlisting our charitable partner, The Hunger Project Ghana, to conduct an additional review of any proposed partners. On top of that we also donate 50c per full size bar and 25c per mini size bar straight to The Hunger Project to fund their incredible work within Ghana’s cocoa farming communities. See the 2018 Cocoa Barometer will provide further insight into why we have chosen these criteria.
Where we are today
Hey Tiger is a little over 1 year old and as a young social enterprise and start up, which is growing incredibly fast, we are not yet profitable. Until we reach profitability our charitable donations are being met by The Impact Fund, a charitable fund registered with the ACNC and set up by our founder Cyan Ta’eed and her husband Collis Ta’eed. So far, over $100,000 has been contributed to The Hunger Project Ghana to support everything from micro-loans to women farmers to childhood education programs and HIV prevention (all of which impact these communities and are important components to changing the industry). We have so much we want to do beyond that, but in order to do that we need to grow. The fact we are donating BEFORE profitability is something unique. Understandably many organisations wait for profitability before they start making donations but we're in a unique position as our CEO and founder, who does not take a salary, decided it was important to bake that in from the beginning.
Click here to read the latest impact report from the Hunger Project.