When we created Hey Tiger we didn't want you to buy it because you felt like it was the right thing to do... we wanted you to buy it because it's amazing! Our mission was to make an amazing brand that just happens to be a social enterprise under the hood. But if you're here you're probably interested in our impact work, so pull up a chair and we'll tell you all about why we do what we do.
The cocoa industry has some problems. Big problems. Between 60% and 70% of the world's cocoa comes from West Africa, and lots of the farmers there are living under the poverty line. There's a lot of child trafficking and child labour, and the industry is responsible for a lot of pain and suffering for children and families in West Africa. It felt really wrong that something that gives us so much pleasure and joy could be such a negative force in so many lives. So we decided to do something about it.
Hey Tiger is owned by a charitable trust and is partnered with The Hunger Project to fund their work with cocoa farming communities in Ghana. Our CEO, Cyan Ta'eed, does not take a salary and we donate a minimum of 50c per full size bar and 25c per mini bar to The Hunger Project Ghana to fund their incredible work. Since our launch in March we have grown quickly, but aren't yet profitable. Until we reach profitability our charitable donations are being met by The Impact Fund, a charity registered with the ACNC. $90,327 has been contributed to The Hunger Project Ghana so far, with a further $230,000 committed over the next three years. Our hope is that Hey Tiger can exceed that target and contribute meaningfully to cocoa farming communities and an end to child labour.
Our hope is that Hey Tiger can be one of a new breed of business that pairs an amazing product with social good. So if you haven't already, go order some chocolate! Here are some of our favourites.
Check out this article in The Age about why our CEO founded Hey Tiger.
And you can read more about the work of The Hunger Project in this interview with their CEO, Melanie Noden.